Bounce Rate And Exit Rate

A bounce rate is the percentage of visitors that leave a website within x number of seconds without visiting any other page.

Bounce Rate is the percentage of visitors that land on a page and do not visit any other page on your site. This is a very telling sign. If you are using pay per click marketing or any other marketing tactic that will send visitors directly to your landing page and the bounce rate is high, that page is not working.

Exit Rate is the percentage of visits that leave the page based on the number of visits that page has experienced. The difference compared to bounce rate is, an exit rate visitor might have come to the page from another web page on your site then exited your web site.

An exit rate helps determine where there are other problems on your site. For example, if visitors click from your landing page to a category and then to the product page but before making a purchase leave, then you know that there must be something preventing them from completing the process.

Both bounce rates and exit rates are very important numbers and tell you very different useful information about your site. A bounce rate is an extremely important metric to measure how well a landing page on your site does. If people are clicking on a ppc campaign or an organic search result and landing on your site but leaving before navigating to any other page then you know right away that there is a problem with your landing page and can address that.